2013 Conscious Capitalism Conference

April 5episode

Carrie Parsons brings Conscious Capitalism to life at Freeman


Carrie Freeman Parsons is the vice chair for Freeman, a world-class provider of integrated services for face-to-face (F2F) marketing.

Based in the company’s Dallas headquarters, Carrie has held various positions across the enterprise that her grandfather—D.S. “Buck” Freeman—founded in 1923.

“While other young college students at the University of Iowa were discovering chemistry and calculus, Buck was discovering his passion for party decorating, while pledging for a national fraternity,” Carrie explains.

He turned this passion into a lifelong trade when he opened the New Idea Service Company. Then in 1927, Buck established the first Freeman Decorating Company office in Des Moines, Iowa. More than 80 years later, with that same sense of passion, Freeman has expanded into a world-class provider of integrated services for face-to-face (F2F) marketing.

In this podcast interview you’ll learn:

  • Why Freeman is a family, as much as a business.
  • How Parsons is putting Conscious Capitalism ideas into practice at Freeman.
  • How that’s going over with many of her traditionally minded employees.
  • And how Parsons is working to help them push past their own boundaries to build a new kind of corporate culture that is as conscious as it is profitable.

Don’t miss a minute!

  • Download the podcast, at right.
  • Stay tuned for more about Carrie Freeman Parsons on Truly Amazing Women.

More about Carrie Freeman Parsons

Parsons joined the company in 1985 as an account executive in the Dallas office and was transferred to Nashville as general manager of the new office in 1988.

She was named general manager of the Boston office in 1990. A year alter, in 1991, she returned to Dallas to serve as president of the Freeman Exhibit Company. In 1998, Parsons was promoted to chief marketing officer at the company’s headquarters in Dallas.

Then in 2004 she was elected to the board of directors of Freeman’s parent entity as well as the Freeman Decorating Services, Inc. board of directors. In addition, Parsons serves on the company’s Strategic Planning and Technology committees.

She also serves on the board of the Conscious Capitalism Alliance (CCA), and is the third generation of her family to be actively involved in the family business. Her father, Don, is chairman.

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