Inkandescent Entrepreneur Show

Most Recent Podcast

July 1 2021

Inkandescent Entrepreneur Show
Inkandescent Entrepreneur Show
Marketing Expert Guy Kawasaki Teaches Us To Be Enchanting
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We first met Guy Kawasaki at the Empowered Women’s conference in Miami soon after he published his 2011 book, Enchantment: The Art of Changing Hearts, Minds, and Actions. In it, he explains: “Enchantment transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.”
An enchanting premise, for sure.

Indeed, “Enchantment” charmed millions and hit three bestseller lists: The New York Times, Wall Street Journal, and Publisher’s Weekly. So we were keen to share his insights with our readers and thrilled when Guy agreed to be our Entrepreneur of the Month in the August 2011 issue of our national business magazine for entrepreneurs, Be Inkandescent.

Since then, we have reviewed another one of his fascinating books, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, which was our Book of the Month in July 2012. With this tome, which was originally published in 2008, Guy said hits the mark on what he said was his mission for the book—to provide “hardcore information to hardcore people who want to kick ass.”

Amen to that. And these are some of the topics we’ll talk to Guy about today, and also feature in our upcoming book, “PR Rules: The Playbook.”

We were thrilled to interview Kawasaki, who explains:

  • What marketing really is.
  • When it comes to marketing his books, and there have been a dozen of them published, what has worked best—and what hasn’t worked very well?
  • Does he think marketing books is similar to marketing any product or service? Or does the marketing campaign change depending on what you are selling?
  • Kawasaki worked for Apple in its early days. Clearly, they have launched some of the best marketing campaigns in decades. What do he think is the secret to their marketing success?
  • His book, Reality Check, is an encyclopedia of essential marketing information — and a must-read for every entrepreneur—including this useful 10-step checklist that includes important questions for business owners to ask themselves (see below). Kawasaki explains how answering these essential questions can help you create a powerful marketing campaign.
  • The most realistic, enchanting marketing tip that he can offer our listeners and readers.

Don’t miss this exciting podcast! Download it, at right.

Here’s Kawasaki’s 10-step checklist:

  1. Are you making meaning?
  2. Does your project jump to, or create, the next curve?
  3. Is your product Deep, Intelligent, Complete, Elegant, and Emotive?
  4. Do you have a mantra for what you do?
  5. Do you have a 10-slide pitch with no font smaller than 30 points that you can give in 20 minutes?
  6. Have you figured out a way to take your product to market with no budget?
  7. Are you helping people who cannot help you?
  8. Can you blow away any audience with a demo of your product?
  9. Would you hire “imperfect” job candidates who love what you do, as well as people who are better than you are?
  10. Are you only asking people to do things that you would do, too?

Your Host: Journalist, PR expert, author, and entrepreneur Hope Katz Gibbs, founder of the Inkandescent PR + Publishing Co.

About the Show: Bringing the voices of small-business owners to the radio waves is the goal of The Inkandescent Entrepreneur Show, which launched in the fall of 2012. In each episode, Hope interviews the leaders who have built million-dollar businesses and sold their companies to one of the Fortune 500, or took a tiny idea and turned it into a social enterprise that is impacting the masses.

So, what’s your story? If you’d like to be interviewed on The Inkandescent Entrepreneur Show on inkandescentradio.com, send Hope Katz Gibbs an email: hope@hopegibbs.com.

Previous Episodes
Thursday, March 18th, 2021

Visual WOW: Podcaster and DC photojournalist Jack Harzman interviews Hope Katz Gibbs

A Note from Hope Katz Gibbs, publisher, Inkandescent Radio — I am a big fan of the Daily Om, a website that offers inspirational thoughts for a happy, happy, and fulfilling day. I often print these out and always put them into an email folder for future reference. When the topic, the Flow of the Universe, popped up this month, I took it as a good omen for I learned a long time ago that anything worth building has a rhythmClick here to listen to the podcast!

Tuesday, April 10th, 2018

Entrepreneur Anik Signal Opens the First Lurn Center for Small Business Owners in Rockville, April 14-15, 2018

What do entrepreneurs need most? “They need to jump on that flash moment— a brief window of time when something shifts and the door to opportunity swings wide open,” insists Anik Singal, 34, who on the weekend of April 14-15 will host the grand opening of the first state-of-the-art Lurn Center. This expansive 26,000-square-foot entrepreneurship training and community center provides shared workspace, in-person and distance courses, camaraderie, community, and more. “Every entrepreneur has two choices when they feel the flash:Click here to listen to the podcast!

Friday, October 21st, 2016

Author, consultant, and executive coach Russell Bishop helps us determine "are you afraid of success?"

What if you could actually create the success you say you want in life? Could your fear of success get in your way? “The fear of failure is a somewhat common scapegoat in the world of excuses,” says Author, consultant, and executive coach Russell Bishop. However, when confronting the myriad challenges we face in life, one oft-overlooked limiting factor might just be what some have called the “fear of success.” That’s the topic we’ll be talking with Russell about onClick here to listen to the podcast!

Friday, August 21st, 2015

Embrace the Race: Richmond 2015

What would you do if an international bike race — scheduled to bring 1,000 top cycling athletes and 450,000 people — was about to descend on your city? If you are an entrepreneur, odds are good you would find a way to put yourself, and your business, in the middle of the action. That’s exactly what BJ Kocen and Tammy Rostov decided to do when the two Richmond retailers founded West Main Village, a community of 35 restaurants, galleries, retailClick here to listen to the podcast!

Wednesday, May 13th, 2015

The Eastward Expansion of Stone Brewing Co.

If you love craft beer, then you’ve probably tossed back a bottle or two of Stone Brewing Co.‘s IPA and Porter. The #10 largest craft brewery in the nation, Stone generates $185 million in annual sales and employs more than 900 people. Why did Stone decide to open its East Coast plant in Richmond? Because the beer has gotten so popular around the country that the cost of shipping it caused the company to set up a second manufacturing plantClick here to listen to the podcast!

Wednesday, May 13th, 2015

How Did Richmond Attract Stone Craft Brewery — the 10th largest in the country

How did Jane Ferrara help bring Stone Brewery to Richmond? The CEO of the city’s Economic Development office says “transformational change” was the key to landing the big brewery. We are thrilled to interview Jane, our cover girl for the “May 2015 issue of Be Inkandescent magazine.”: She’s going to tell us about how she brought to Richmond Stone Brewing Co., the 10th largest craft brewer in the US that generates $185 million in annual sales, and employs more thanClick here to listen to the podcast!

Friday, January 30th, 2015

Andrea Kuszewski on the Science of Sex

Each February we talk about the power and importance of Love when it comes to operating a powerful, successful business. This year we thought it would be fun to feature a scientist who focuses not just on our professional lives, but also on our personal ones. That doesn’t mean the research that Andrea Kuszewski does has no connection to our companies. Rather, the science she studies has turned up some fascinating facts that cross the line between work and play.Click here to listen to the podcast!

Thursday, March 27th, 2014

Get Ready to Have SeriousFun with Steve Nagler and Kelly Elliott

At SeriousFun headquarters in Westport, CT, Steve Nagler (Director of Program Innovation and Evaluation) and Kelly Elliott (Interim Director, Camp Support Services) are hard at work making sure that thousands of children suffering from illnesses in 50 countries have the summer of their lives. That was the vision of actor Paul Newman, who in 1988 created this incredible program that in the years since has served 440,000+ children in more than 50 countries. SeriousFun has 30 initiatives worldwide, including 14Click here to listen to the podcast!

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