Inkandescent Entrepreneur Show

OCTOBER 29, 2012

TODAY ON THE INKANDESCENT RADIO SHOW

Our spotlight is on: BILL DRAYTON, founder of Ashoka.

Our hot topic: The Start Empathy Initiative

Your host: Hope Katz Gibbs, publisher of Be Inkandescent magazine, and founder & president of The Inkandescent Group

In this episode of The Inkandescent Radio Show powered by Inkandescent Public Relations, your host Hope Katz Gibbs interviews Bill Drayton, the CEO and Founder of Ashoka, Innovators of the Public.

They discuss the power of empathy, and the importance of having empathetic qualities by the time you are 12. read more...

Click here to listen to the podcast!

August 1, 2012

In this podcast, Entrepreneur Podcast Network founder Eric Dye interviews Inkandescent Group president Hope Katz Gibbs.

This month, Gibbs launches the new Inkandescent Radio Show, on EPN, and to get her started, Dye asked her about the brass tacks of PR, marketing, and entrepreneurship.

Questions include:

What is the most important thing every entrepreneur needs to know about PR? How can an entrepreneur get more visibility? What one thing frustrates most entrepreneurs when it comes to their PR and marketing? You talk a lot about what you lovingly refer to as “The Trifecta of Small Business Failure.” What is that? You are writing a book called “PR RULES: THE PLAYBOOK.” What’s the point of the book, and what do you hope your readers will learn? read more...

Click here to listen to the podcast!