Conscious Capitalism Conference

April62013

Special Report: What is Conscious Capitalism? Author Raj Sisodia enlightens us.

Conscious Capitalism Conference
Conscious Capitalism Conference
Special Report: What is Conscious Capitalism? Author Raj Sisodia enlightens us.
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The Inkandescent Radio Network is proud to have been invited to cover the Conscious Capitalism Conference 2013 in San Francisco, April 5-6.

We interviewed the leaders of the Conscious Capitalism movement, headed by chairman Raj Sisodia—a marketing professor and co-author of the 2013 book, “Conscious Capitalism,” along with Whole Foods Market CEO John Mackey.

What is Conscious Capitalism, and which companies and organizations have jumped on the bandwagon? That’s exactly what we asked the man behind the movement.

In this podcast interview, Sisodia explains:

  • What the Conscious Capitalism movement is, and why this is a valuable, profitable way to think about business.
  • How he met John Mackey, and what inspired them to write “Conscious Capitalism.”
  • Their ultimate goal with the book—and the Conscious Capitalism movement.
  • The Conscious Capitalism conference on April 5-6 in San Francisco.
  • Sisodia’s work as a marketing professional, and which trends he is tracking in terms of how businesses view marketing their companies.
  • Specific details on how business owners and entrepreneurs can tap into this new way of being effective, and making their businesses sustainable.

Are you ready to dive in?

  • Click here to listen to our podcast interview with Raj Sisodia.
  • Don’t miss our feature article on Conscious Capitalism in the April 2013 issue of Be Inkandescent magazine. In addition to our interview with Sisodia, check out our article on Sisodia’s co-author, Whole Foods Market CEO John Mackey.

About the Conscious Capitalism Conference:

Designed for business owners, executives, nonprofits, students, and others who want to understand the principles of Conscious Capitalism and how to apply them, the two-day conference featured dozens of speakers and workshop leaders from some of the most dynamic and innovative companies practicing Conscious Capitalism.

Shedule of Events:

Friday, April 5: Elevating Humanity Through Conscious Business
Nob Hill Masonic Center
Masonic Auditorium, 1111 California Street, San Francisco
8:30 am – 5:30 pm

Attendees learned from CEOs of leading companies using this revolutionary idea. Designed for a broad and diverse global audience, the format was principally presentation-based, with facilitated conversations and audience interaction.

Day One was a presentation-based overview of the principles of Conscious Capitalism and their application to business, appropriate to a broad and diverse audience. Presenters included:

• John Mackey, co-founder & co-CEO, Whole Foods Market, co-author,
“Conscious Capitalism: Liberating the Heroic Spirit of Business”
• Raj Sisodia, co-author, “Conscious Capitalism: Liberating the Heroic Spirit of
Business”
• Ed Freeman, originator of Stakeholder Management Theory
• Kip Tindell, co-founder, CEO & chairman, The Container Store
• Casey Sheehan, CEO, Patagonia
• Walter Robb, co-CEO, Whole Foods Market
• Cheryl Rosner, CEO, Stayful
• Eric Ryan, co-fouder, Method Home Products
• Roy Spence, chairman, GSD&M/IdeaCity, author, “It’s Not What You Sell, It’s
What You Stand For”

Saturday, April 6: Applying the Principles of Conscious Capitalism, Every Day
Intercontinental Hotel,
888 Howard Street, San Francisco
8:00 am – 5:30 pm

Day Two was a hands-on, practicum-based experience of Conscious Capitalism for business leaders and other practitioners who are looking to develop skills and to explore best practices for integrating Conscious Capitalism into their businesses.

The day included 32 practicums organized into eight tracks (Integration into Action, Purpose, two Stakeholder Orientation & Relations tracks, Conscious Leadership, Conscious Culture, Business Functions, and Meta Skills)

Sessions included:

• “Making Monday Different,” designed and facilitated by The Drucker Institute
• “Implementing, Assessing & Elevating Stakeholder Engagement,” designed and facilitated by B Lab
• “Customer Engagement,” with members of Whole Foods Market regional, local, and store teams
• “A Conversation With John Mackey on Conscious Leadership” (attendees asked Mackey their questions and learned more about his personal practices)
• “Employee Engagement and Vendor Relations,” with leaders from The Container Store
• And much more!

Our spotlight today is on Raj Sisodia, a professor of Marketing at Bentley University in Boston, and the co-founder and chairman of the Conscious Capitalism Institute, www.ConsciousCapitalism.org.

Raj is also the co-author of the bestselling book he wrote with Whole Foods CEO John Mackey, “Conscious Capitalism: Liberating the Heroic Spirit of Business,” which was published by Harvard Business Review Press — and is the cover story for our April 2013 issue of Be Inkandescent magazine.

All Episodes
Saturday, April 6th, 2013

Special Report: What is Conscious Capitalism? Author Raj Sisodia enlightens us.

The Inkandescent Radio Network is proud to have been invited to cover the Conscious Capitalism Conference 2013 in San Francisco, April 5-6.

We interviewed the leaders of the Conscious Capitalism movement, headed by chairman Raj Sisodia—a marketing professor and co-author of the 2013 book, “Conscious Capitalism,” along with Whole Foods Market CEO John Mackey.

What is Conscious Capitalism, and which companies and organizations have jumped on the bandwagon? That’s exactly what we asked the man behind the movement.

In this podcast interview, Sisodia explains: read more...

Saturday, April 6th, 2013

Activist Jeff Klein is "Working for Good." He wants you to, too!

Jeff Klein is the CEO of Working for Good, a conscious marketing-and-business-development company based just over the Golden Gate Bridge in Marin County.

He’s also the author of “Working for Good: Making a Difference While Making a Living,” and its companion book, “It’s Just Good Business: The Emergence of Conscious Capitalism and the Practice of Working for Good.”

These two tomes describe the work he does as a trustee and member of the executive team of Conscious Capitalism, Inc., and the producer of the Conscious Capitalism CEO Summit, which annually brings together about 150 leaders from around the world. read more...

Friday, April 5th, 2013

It's not what you sell—it's what you stand for, insists ad exec Roy Spence

Roy Spence is chairman and CEO of GSD&M Idea City, a national marketing communications and advertising agency.

Under Spence’s leadership and its Purpose-Based Branding™ philosophy, the agency has helped some of the world’s most successful brands grow while using its talents to make a difference in communities around the country and the world.

Spence has been named Ad Man of the Year and Idea Man of the Century, and he has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, US News & World Report, Esquire, Fast Company, Inc. Magazine, and Fortune for his perspectives on advertising, marketing, and finding and fulfilling an organization’s purpose. A popular keynote speaker, he regularly addresses audiences throughout the business, government, and nonprofit communities. read more...

Friday, April 5th, 2013

Tara Sheahan's Conscious Global Leadership open our hearts to a new economy

Tara Sheahan is rocking the world one soul at a time. It won’t take long, she believes, before everyone is a little more conscious.

That’s the mission of her organization, Conscious Global Leadership, which is igniting global social harmony by strengthening the character and consciousness of leaders across all fields.

“We aim to share best ‘inner’ practices and how to mentor others for heart-centered living and leadership,” explains the CEO of the group that is considered a rock star in the new economy. read more...

Friday, April 5th, 2013

Is a "green chemical company" a non sequitur? Ask Pantheon CEO Laura Roberts

Laura Roberts wants to change the way the we play with the chemicals that pervade our lives. The CEO of Pantheon Enterprises, Inc., may just change the world.

“Sustain better life,” is the mantra by which this avid environmentalist and elementary school teacher lives her life as a corporate leader.

Indeed, her life was dramatically transformed when her father died unexpectedly in 1997, and she decided to take over running the family business—a small, green, industrial chemical business.

Today, the once-staunch critic of business and capitalism, Roberts has become an exemplary and outspoken Conscious Capitalist who is passionately pursuing Pantheon’s purpose of removing man-made chemicals from the environment—while creating value for all of the company’s stakeholders. read more...

Friday, April 5th, 2013

Take a page from the Levenger playbook: Create high-end products that matter.

Steve Leveen is the CEO of Levenger, which since 1987 has designed and sold high-end products geared toward reading, writing, and working with ideas.

Founded in Boston with his wife, Lori Granger Leveen (pictured together, at right), Levenger started doing business in Boston with its first catalog, “Tools for Serious Readers.”

Today, Levenger is headquartered in South Florida and has grown into the place to come for support in all manner of creative expression—whether it be for work or for leisure: www.levenger.com. read more...

Friday, April 5th, 2013

Carrie Parsons brings Conscious Capitalism to life at Freeman

Carrie Freeman Parsons is the vice chair for Freeman, a world-class provider of integrated services for face-to-face (F2F) marketing.

Based in the company’s Dallas headquarters, Carrie has held various positions across the enterprise that her grandfather—D.S. “Buck” Freeman—founded in 1923.

“While other young college students at the University of Iowa were discovering chemistry and calculus, Buck was discovering his passion for party decorating, while pledging for a national fraternity,” Carrie explains.

He turned this passion into a lifelong trade when he opened the New Idea Service Company. Then in 1927, Buck established the first Freeman Decorating Company office in Des Moines, Iowa. More than 80 years later, with that same sense of passion, Freeman has expanded into a world-class provider of integrated services for face-to-face (F2F) marketing. read more...

Friday, April 5th, 2013

Are you a Certified B Corp? Jay Coen Gilbert explains why you should be

Jay Coen Gilbert is the co-founder of B-Labs, a nonprofit based outside of Philadelphia that envisions a new sector of the economy, harnessing the power of private enterprise to create public benefit. It promotes legislation allowing companies to formally incorporate as benefit corporations.

B Corps use the power of business to solve social and environmental problems.

“Indeed, B Corp certification is to sustainable business what Fair Trade certification is to coffee, or USDA Organic certification is to milk,” Gilbert explains, noting that New York recently became the seventh state to adopt the new corporate structure, joining California, Hawaii, Maryland, New Jersey, Vermont, and Virginia. B Corp legislation is also pending in Michigan, North Carolina, Pennsylvania, and Washington, DC. read more...

Friday, April 5th, 2013

Teju Ravilochan's Unreasonable Institute Has Something to Teach Us All

Teju Ravilochan is unreasonable.

“I want to live in a world where every human being can be the master of their own fate, unbound by the chains of poverty, oppression, or injustice,” says the CEO and co-founder of the Unreasonable Institute.

“To me entrepreneurship—coming from French for ‘to taking into one’s own hands‘—gets at that fundamental human drive to rule our destinies. And when that drive is combined to empower others to do the same, I believe no force can be more powerful.” read more...

Friday, April 5th, 2013

Want a better business? Shayne Hughes says build a better workplace

Shayne Hughes is CEO and Lead Culture Change Partner at Learning as Leadership, a Northern California company that is committed to helping individuals and organizations bring their deepest aspirations to fruition.

“Through experience and theoretical knowledge, you possess most of what it takes to be an inspiring, collaborative, and effective leader,” Hughes explains. “And yet sometimes you can be defensive, confused, angry, and often checked out.

What’s the problem?

“This situation is caused by your ‘egosystem,’” Hughes insists. “It is constant, unconscious preoccupation with your self-worth. It has led each of us to accumulate limiting mental models, engrained dysfunctions, and knee-jerk reactions.” read more...

Friday, April 5th, 2013

Cheers to CEO Michael Davis, who is making pure water—one bottle at a time

Michael Davis is the founder and president of US Pure Water Corporation, a mission-driven, privately owned, full-spectrum, water-treatment service company that has been at the forefront of water treatment technology since 1985.

In this podcast interview we learned:

Davis’ mission is to provide an ecological and economical alternative to bottled and tap water by providing water treatment at the point of use. USPW has saved The City and County of San Francisco over $1 million by converting their offices from bottled water to bottleless water. USPW has also helped to make bottleless water stations become the desired hydration for events by designing and providing water refill stations for the Monterey Jazz Festival, the Ecofarm Conference, and many other events including, of course, Bioneers. Davis has a California plumbing contractor’s license and has done water treatment/sustainability consultation for many government organizations, corporations, individuals, schools, universities, and businesses. Davis studied yoga with T.K.V. Desikachar in Madras (now known as Chennai) in 1976-77 and 1979-81 and taught private sessions from 1977-1989. Using his BA in Music from Immaculate Heart College, he is a performing and practicing musician. He plays South Indian Classical, Western Classical, jazz, and fusion music on both the western silver flute and the bamboo open-holed flute from South India (the Venu). He shared the stage while playing the South Indian flute with Carlos Nakai and others at the closing ceremony of Bioneers in 2012. How can you hop on the affordable-clean-water bandwagon? read more...

Thursday, April 4th, 2013

Change the World—One Pair of Shoes at a Time

As the CEO of Soles4Souls.org, Buddy Teaster runs the Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes to people in need, regardless of race, religion, class, or any other criteria.

Since 2005, Soles4Souls has delivered more than 19 million pairs of new and gently worn shoes. The shoes have been distributed to people in more than 125 countries, including Kenya, Nepal, Thailand, and the United States. read more...